H&M

Sep 2026

The H&M Divided Manhattan Girl project is a fashion editorial series that leans into a clean, minimalist aesthetic. The campaign showcases a versatile wardrobe of denim, slip dresses, and leather outerwear, all captured against stark white backdrops. The imagery relies on high-contrast lighting to emphasize texture and dynamic silhouettes. Featuring photography by Jonathan Arundel and art direction by Becky Smith, the series incorporates both color and monochrome palettes to define its editorial visual language. The session highlights the styling work of hair stylist Andrea Martinelli and makeup artist Erin Green, with model Luna Yohannan appearing throughout the portraits. Each frame utilizes natural light and clean composition to focus on the interplay between volume and graphic apparel details.

Editorial, Vertical, Clean, Monochrome

High Street Fashion

White Seamless

Advertising Campaign