H&M H&M Divided Manhattan Girl 2026

Description

This black and white portrait captures a model in profile with long, textured dark hair blowing across the frame. She wears large silver hoop earrings against a minimal studio background. The H and M logo appears in red on the left side of the composition. The lighting highlights her facial features and creates strong high-contrast tonal gradations. Jonathan Arundel photographed the image for the H and M Divided Manhattan Girl project, with art direction by Becky Smith, hair styling by Andrea Martinelli, makeup by Erin Green, and modeling by Luna Yohannan.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign