H&M: Beyond The Rainbow
Brand
Date
Oct 2025
Description
Beyond The Rainbow is a portrait-led campaign for H&M that explores personal narratives through a series of intimate interviews. The project leans into a documentary-style approach, focusing on diverse individuals as they share reflections on their lives and experiences against a minimalist backdrop. The film utilizes a monochrome aesthetic to emphasize textural detail and facial expression, stripping back the visual environment to prioritize human connection. Agency B-Reel oversees the creative direction, employing a clean, live-action technique to facilitate candid moments between the subjects.
Style
Documentary, Horizontal, Monochrome, Clean
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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