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Hims & Hers Super Bowl Commercial: "Rich People Live Longer" 2026

About

Hims & Hers debuts its Super Bowl campaign, "Rich People Live Longer," a cinematic spot examining the intersection of wealth and wellness. The production leverages a desaturated and polished aesthetic to frame a series of vignettes featuring high-tech routines and medical procedures. Produced by Ways & Means, the film utilizes dramatic live-action technique to explore longevity. The project features sound design by Glue Factory and One Thousand Birds, with post-production and visual effects provided by Company 3 New York and Noise.

Brand

Hims & Hers

Credits

Ways & Means
Production
Glue Factory
Music / Sound
Noise
Post Production / VFX
One Thousand Birds
Music / Sound

Industries

Skincare

Styles

HorizontalCinematicDesaturatedPolished
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