Hilton: Marco
Brand
Date
Dec 2024
Description
Hilton’s campaign, Marco, explores the contrast between the ongoing upkeep of a home and the immediate respite of a hotel getaway. The commercial spot captures domestic scenes alongside the polished experience of a resort, leaning into natural light to distinguish the two environments. Developed by TBWA Chiat Day NY, the narrative follows a family transitioning from daily residential tasks to a managed hospitality setting. The project utilizes live-action technique and cinematic framing to emphasize the shift, supported by original music and sound design from Wave Studios NY.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Color
Sky Blue
Off-White
Background
House
Context
TVC / TV Commercial
Associated creatives
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