Hilton: Grammy's - Brandi Carlile - TVC
Brand
Date
Mar 2023
Description
Hilton’s Grammy Awards commercial campaign positions the hotel brand within the intersection of hospitality and music culture. The spot features artist Brandi Carlile navigating various hotel spaces, transitioning from lobby settings to private suites. Directed by 1stAveMachine with creative development by TBWA\/Chiat\/Day LA, the production utilizes live-action technique and warm interior lighting to frame intimate, acoustic musical moments. The narrative centers on Carlile’s performance, emphasizing the role of the hotel environment as a backdrop for artistic expression.
Style
Horizontal, Commercial, Warm
Industries
Color
Lime
Pure White
Background
Hotel Lobby
Context
TVC / TV Commercial
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