This brand identity project for HILLS Hotel, executed by Quinsay, develops a visual system across hospitality touchpoints including signage, packaging, and interior environmental graphics. The aesthetic leans into a minimalist and clean graphic language, utilizing custom metallic architectural iconography and bold typography that appears on both interior walls and paper collateral.
The project incorporates natural light to emphasize textured finishes, contrasting raw, earthy elements like stacked stone against sleek metallic surfaces. From neon lighting applications in bar settings to functional wayfinding systems, the design maintains consistent communication across gallery, hotel, and F&B spaces.
