GQ Magazine U.S.
Hey Bro, Sick Bag
Brand
ProjectHey Bro, Sick Bag
Date
Oct 2026
Description
GQ Magazine U.S. presents 'Hey Bro, Sick Bag,' an editorial fashion series that explores modern menswear through a vibrant, street-style lens. Photographed by Bobby Doherty with styling by Ronnie Hart, the project utilizes natural light to emphasize the textures of luxury leather accessories and contemporary apparel. Featuring models Jacob Gutierrez, Mason McKenrick, and Noah Loof, the series juxtaposes high-end bags against urban glass and steel architecture. The imagery employs a clean, vertical composition to highlight dynamic movement and eclectic layering, grounding the luxury fashion focus in a relatable city environment.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Context
Editorial
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