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Hertfordshire County Council

Fostering Teenagers
Date

Feb 2025

Description

Commissioned by Hertfordshire County Council, the 'Fostering Teenagers' campaign highlights the everyday dynamics of foster care. The project leans into a documentary aesthetic to capture candid interactions between carers and teenagers, ranging from soccer matches in the park to quiet moments in the kitchen. Developed by AdSmart from Sky, the campaign uses live-action footage to ground the narrative in relatable, domestic environments. The execution features warm color grading and natural light, focusing on authentic family engagement.

Style

Documentary, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Public Awareness

Color
Navy
Hot Pink
Sky Blue
Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video

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