Heroine Magazine

Mar 2025

Bloom is a fashion editorial series for Heroine Magazine, featuring model Greta Oberwalleney. The project is characterized by its clean, minimalist aesthetic, utilizing natural light and analogue film techniques to emphasize texture and sartorial detail. Photographer Martina Keenan captures a series of portraits and posed studies that highlight intricate craftsmanship in garments, ranging from structured utility jackets to floral silks. The visuals lean into an intimate, studio-based atmosphere, often incorporating wet-look hair styling and precise makeup to create a cohesive, contemporary tone. Creative input from stylist Jermaine Daley, hair artist Line Bille, and makeup artist Laramie defines the visual identity of the shoot, with casting led by Alexandra Antonova.

Editorial, Vertical, Clean

Natural light

Editorial