Heroine Magazine

Mar 2025

Bloom is a fashion editorial series featured in Heroine Magazine, centered on the interplay between structured silhouettes and tactile textures. Photographer Martina Keenan captures a diverse range of looks, moving between monochromatic compositions and vibrant, intricate floral prints. The project relies on a clean studio aesthetic, using natural light to highlight the specific craftsmanship of the garments. Styling by Jermaine Daley brings a contemporary edge to the series, pairing utility jackets and lace-up corsets with wet-look hair and bold beauty choices. Hair by Line Bille and makeup by Laramie emphasize a sharp, precise look across the editorial. Featuring model Greta Oberwalleney, the work uses analogue film techniques to maintain a soft, focused visual narrative throughout the shoot.

Editorial, Vertical, Clean

Natural light

Editorial