Model crouched in a red patterned top and shiny trousers against a plain white studio background.

Model lying on a floral bed wearing a cream textured jacket and neutral underwear against a plain wall.

Model with dark wet-look hair wearing a striped top and black trousers against a neutral background.

Model in a black embellished tank top posing against a plain neutral background for Heroine Magazine Bloom editorial.

Close-up portrait of a woman with dramatic heavy false eyelashes, wet-look hair, and a multi-strand crystal choker necklace.

Model in silver metallic dress with voluminous shoulders posing against a neutral textured background

Model in a green and blue sequined floral top against a light studio backdrop for Heroine Magazine

Model wearing a white lace-up corset dress against a plain neutral background in a black and white editorial portrait

Model with dark wet-look hair wearing a floral patterned silk dress sitting on a floral sheet against a plain wall.

Model with short dark hair wearing a black dress seated on a white stool against a plain studio background.

Portrait of a woman with dark hair in a brown slip dress against a floral wallpaper background for Heroine Magazine

Model in olive green jacket and pleated mini skirt standing against a plain white wall

Model in a white utility jacket and matching skirt posing against a pale textured background for the Bloom project

Model wearing a floral off-shoulder maxi dress seated in a pink upholstered armchair against a plain wall.

Heroine Magazine Bloom 2025

About

Bloom is a fashion editorial series for Heroine Magazine, featuring model Greta Oberwalleney. The project is characterized by its clean, minimalist aesthetic, utilizing natural light and analogue film techniques to emphasize texture and sartorial detail. Photographer Martina Keenan captures a series of portraits and posed studies that highlight intricate craftsmanship in garments, ranging from structured utility jackets to floral silks. The visuals lean into an intimate, studio-based atmosphere, often incorporating wet-look hair styling and precise makeup to create a cohesive, contemporary tone. Creative input from stylist Jermaine Daley, hair artist Line Bille, and makeup artist Laramie defines the visual identity of the shoot, with casting led by Alexandra Antonova.