GIA BORGHINI: HELSA X GIA BORGHINI Shoe Collaboration Campaign

Mar 2025

The HELSA X GIA BORGHINI campaign presents a series of studio portraits showcasing the footwear collaboration. Captured by photographer Yulia Gorbachenko, the imagery centers on model Elsa Hosk in a variety of minimalist studio settings, emphasizing clean lines and sculptural compositions. Throughout the series, the aesthetic leans into editorial and commercial styles with a focus on directional lighting. The visual narrative is defined by a consistent use of neutral backdrops, which allow the vibrant footwear and textured apparel to remain the focal point. Technical execution is supported by sleek hair styling from Hikaru and makeup by Sara Tagaloa, utilizing soft and natural light to emphasize form.

Vertical, Clean, Commercial

Natural light

White Seamless

Advertising Campaign