GIA BORGHINI
HELSA X GIA BORGHINI Shoe Collaboration Campaign
Brand
Date
Mar 2025
Description
Gia Borghini partners with Helsa for this footwear campaign, capturing model Elsa Hosk in a series of minimalist studio portraits. The series leans into sculptural silhouettes and clean lines, emphasizing the collection's texture and form against neutral backgrounds. Photographed by Yulia Gorbachenko, the campaign utilizes directional natural light to anchor the editorial aesthetic, focusing on the interplay between accessories and minimalist apparel. The project features sleek hair styling by Hikaru and precise makeup artistry by Sara Tagaloa, maintaining a consistent commercial visual language across multiple studio setups.
Style
Vertical, Clean, Commercial
Techniques
Natural light
Industries
Footwear
Background
White Seamless
Context
Advertising Campaign
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