GIA BORGHINI

Mar 2025

GIA BORGHINI partners with HELSA for a footwear campaign, captured by photographer Yulia Gorbachenko. The imagery employs a clean, minimalist aesthetic, using soft, directional natural light to highlight the sculptural forms of the collection and the textures of the footwear. Elsa Hosk features as the central subject throughout the series, appearing in a range of studio compositions that shift between editorial portraits and focused commercial product displays. The collaboration centers on defined silhouettes, utilizing neutral studio backdrops to draw attention to specific footwear pieces, including pointed-toe mules, heeled boots, and slip-ons. The styling, executed by hair stylist Hikaru and makeup artist Sara Tagaloa, leans into sleek, wet-look hair and minimal palettes, allowing the vibrant pops of red and animal prints within the collection to stand out. The work adheres to a consistent minimalist language across all assets.

Vertical, Clean, Commercial

Natural light

Footwear

White Seamless

Advertising Campaign