Heliot Emil’s EIGENGRAU AW25 campaign presents a rigorous study in sculptural form and industrial design. Designed by Julius Juul, the collection translates architectural silhouettes into wearable fashion, emphasizing heavy metallic hardware, asymmetrical tailoring, and refined leather goods.
Photographer Matthias Leidinger captures the collection through an editorial lens, utilizing high-contrast monochrome tones and dramatic chiaroscuro to highlight the technical construction of each piece. Set against distressed, textured studio backdrops, the imagery leans into a minimalist aesthetic, often employing grainy film textures to underscore the gritty, monochromatic composition of the season.
Featuring model Enoch Cheung, the campaign documentation shifts between intimate, macro-focused product studies and expansive, full-length portraits. The work maintains a consistent graphic tension, defined by directional lighting and a restrained, neutral color palette.
