Heinz

May 2023

Heinz explores the intersection of plant-based cooking and heritage recipes in The Black Kitchen Series: The Veganization of Soul Food with Marlon Rison & Folami Geter. The documentary-style project follows chefs as they adapt traditional cuisine, centering the narrative on the preparation and communal enjoyment of food. Produced by The Mayda Creative Co., the film utilizes a live-action technique to capture the vibrant atmosphere of a food truck kitchen and outdoor dining space. The cinematography relies on natural light to highlight culinary textures and candid interactions among guests, maintaining a clean visual aesthetic throughout the piece. Creative development was led by the agency Wieden+Kennedy New York.

Documentary, Horizontal, Clean

Natural light

Fast Food

Street

Brand Film / Corporate Video