Heinz: The Black Kitchen Series: Community Through Foodtok with KJ Kearney of @BlackFoodFridays
Brand
Date
May 2023
Description
Heinz explores culinary storytelling and grassroots community culture in The Black Kitchen Series: Community Through Foodtok. The documentary-style project follows KJ Kearney of Black Food Fridays as he navigates the intersection of digital food creators and physical community gatherings. Produced by The Mayda Creative Co. with creative direction from Wieden+Kennedy New York, the film employs natural light and observational framing to capture its subject matter. The execution leans into a cinematic, live-action technique to highlight local food distribution and restaurant settings.
Style
Documentary, Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
CPG / Packaged Food
Background
Street
Context
Brand Film / Corporate Video
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