Heinz

May 2024

Heinz introduces Filter, a campaign developed alongside Gut Toronto that highlights a practical integration between physical dining experiences and digital discovery. By showcasing the use of Google Lens to locate restaurants serving Heinz, the work bridges offline product interaction with mobile utility. The execution relies on a clear, high-contrast visual language defined by bold red solid backgrounds and sharp typography. Through a series of clean UI product demonstrations, the film guides the user through the process of scanning an environment to verify product availability, utilizing a commercial-focused approach to bridge technical functionality and brand presence.

Horizontal, Commercial, Graphic

Typography, UI illustration

Fast Food

Solid Colour

Advertising Campaign, Social Media / Short Form Video