Heinz
157 Years of Being Food’s Best Friend | Picky Eaters :15
May 2026
Heinz explores the brand's long-standing place at the family table in this fifteen-second spot, '157 Years of Being Food’s Best Friend | Picky Eaters.' The narrative captures a quiet moment of childhood stubbornness, showing a young girl finding inspiration for her meal once a bottle of ketchup is introduced. Directed by William McVay, the commercial employs a live-action technique to ground the film in a realistic, relatable domestic environment. The execution leans into a warm aesthetic, utilizing soft natural daylight to highlight the mealtime interaction. The campaign was developed in partnership with Wieden+Kennedy New York, with additional production support from Preymaker, Metropolitana, and Wave Studios.
Horizontal, Commercial, Warm
CPG / Packaged Food
Living Room
TVC / TV Commercial
