Heinz: 157 Years of Being Food’s Best Friend | Picky Eaters :15
Brand
Date
May 2026
Description
Heinz explores its long-standing presence at family mealtime in this :15 commercial, '157 Years of Being Food’s Best Friend | Picky Eaters.' The narrative centers on a young girl overcoming her reluctance toward vegetables by incorporating Heinz tomato ketchup into her meal, positioning the product as a kitchen staple. Directed by William McVay, the spot leans into a domestic atmosphere, utilizing live-action technique and warm natural light to capture an authentic dining room environment. Post-production for the campaign was completed by Preymaker and Metropolitana, with creative agency support provided by Wieden+Kennedy New York.
Style
Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Jet Black
Crimson
Beige
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.