Heinz: 157 Years of Being Food’s Best Friend | Life of a Bottle :30
Brand
Date
May 2026
Description
Heinz celebrates its longevity in this 30-second commercial, titled '157 Years of Being Food’s Best Friend'. The project centers on the iconic ketchup bottle within a classic diner setting, utilizing a clean, live-action technique to capture patrons interacting with the product across various meals. Creative development was led by Wieden+Kennedy New York, with the film utilizing warm lighting to accentuate the retro interior details of the diner. Media planning for the campaign was managed by Carat US, with post-production and VFX services provided by Preymaker and Metropolitana.
Style
Horizontal, Commercial, Warm, Clean
Industries
CPG / Packaged Food
Background
Café
Context
TVC / TV Commercial
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