Heinz
157 Years of Being Food’s Best Friend | Functional Cookout Burger :15
Brand
Date
May 2026
Description
Heinz celebrates the brand's long-standing connection to culinary staples in the 15-second spot, 'Functional Cookout Burger.' The commercial features a macro sequence emphasizing the texture of ketchup against grilled beef and melted cheese, transitioning into a wider outdoor cooking scene. The film utilizes natural light and a warm color palette to lean into the brand’s visual identity. Creative direction for the campaign was led by Wieden+Kennedy New York, with support from Preymaker and Metropolitana on post-production and VFX.
Style
Horizontal, Commercial, Sensual, Moody, Warm
Techniques
Macro, Natural light
Industries
CPG / Packaged Food
Color
Crimson
Golden Yellow
Background
Garden
Context
TVC / TV Commercial
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