HBO Max
Champions League
Brand
ProjectChampions League
Date
Feb 2025
Description
HBO Max presents a promotional campaign for the Champions League, bringing the energy of professional football into an urban environment. The project leans into a raw, street-level atmosphere, capturing fast-paced movement across narrow alleys and neighborhoods to mirror the intensity of the sport. Utilizing dynamic live-action technique and drone footage, the video maintains an energetic pace through constant camera motion. This project integrates natural lighting with overlay graphics to highlight the brand's coverage of the tournament within a cinematic, community-focused context.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Basketball
Background
Street
Context
TVC / TV Commercial
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