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HBO Max: Champions League

Date

Feb 2025

Description

HBO Max explores the intersection of community and football in this dynamic campaign for the Champions League. The project centers on the vibrant culture surrounding the sport, utilizing fast-paced action and energetic camera motion to track movement through narrow, densely built urban environments. Featuring a live-action approach, the campaign leans into a street-level atmosphere, juxtaposing everyday neighborhood activities with the high-stakes intensity of the tournament. The production incorporates drone footage to capture the scale of the setting while maintaining a grounded, authentic perspective on local sporting life.

Style

Horizontal, Action, Cinematic

Techniques

Drone footage

Industries
Background

Street

Context

TVC / TV Commercial

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