HBO Max promotes the second season of House of the Dragon with a large-scale installation featuring a dragon sculpture wrapped around the Empire State Building. The project, developed in partnership with the agency Giant Spoon, utilizes aerial cinematography to highlight the installation against the Manhattan skyline.
The activation captures the scale of the production through drone footage, utilizing natural daylight to emphasize the texture and detail of the creature. This commercial effort integrates the promotional sculpture into the city's architecture to build anticipation for the series release.
