HBO Max
Dune
Brand
ProjectDune
Date
Jun 2026
Description
HBO Max promotes the arrival of Dune on its streaming platform with a commercial produced by GREATERGOOD. The narrative centers on a viewer whose living room environment transitions into a vast desert landscape through the use of live-action technique and VFX / visual effects. The project channels a cinematic tone, contrasting moody indoor lighting with high-contrast, bright daylight across the desert setting. The production leans into action sequences to bridge the gap between home viewing and the scale of the feature film.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Streaming Platforms
Color
Chocolate
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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