Hawkins: 2023
Brand
Date
Jan 2025
Description
Hawkins presents an automotive campaign titled 2023, showcasing the brand's latest electric vehicle in a coastal setting. The commercial film highlights a sense of community and relaxed travel, featuring sequences of daily life alongside shots of the car parked by the water. Developed with AdSmart from Sky, the project utilizes live-action technique to build a cinematic narrative. The execution relies on warm lighting to focus on character interactions and regional details.
Style
Horizontal, Cinematic, Warm
Industries
Color
Burnt Orange
Pure White
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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