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Hawkins

2023
Project2023
Date

Jan 2025

Description

Hawkins presents an automotive commercial focused on the experience of electric vehicle travel. The film follows two women on a coastal drive, contrasting the quiet interior of the vehicle with scenes of local community life, including bakery preparations and children at play. Developed by AdSmart from Sky, the project utilizes a cinematic live-action technique. Warm lighting is employed to emphasize a relaxed atmosphere throughout the sequence.

Style

Horizontal, Cinematic, Warm

Industries

Electric / EV

Color
Burnt Orange
Pure White
Background

Sandy Beach

Context

TVC / TV Commercial

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