Hawaiian Tropic
Touch Yourself and Glow
Brand
ProjectTouch Yourself and Glow
Date
May 2026
Description
Hawaiian Tropic presents 'Touch Yourself and Glow,' a commercial spot centered on the brand's skincare and beauty range. The film captures an afternoon at the beach, featuring an ensemble cast in a series of sun-drenched outdoor sequences. Directed by Max Cooper with creative production from BBH USA, the project leans into a bright, leisure-focused aesthetic. The execution utilizes natural light and live-action techniques to emphasize the environment, balancing beach-side atmosphere with product application shots.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Skincare
Color
Blush
Jet Black
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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