Hawaiian Tropic presents 'Touch Yourself and Glow,' a commercial spot centered on the brand's skincare and beauty range. The film captures an afternoon at the beach, featuring an ensemble cast in a series of sun-drenched outdoor sequences.
Directed by Max Cooper with creative production from BBH USA, the project leans into a bright, leisure-focused aesthetic. The execution utilizes natural light and live-action techniques to emphasize the environment, balancing beach-side atmosphere with product application shots.
