Harper's Bazaar Arabia
Sea The Light Apm Monaco Special






Apr 2026
Captured against the rugged, weathered terrain of a coastal landscape, the Sea The Light special for Harper's Bazaar Arabia masterfully bridges the gap between high-end fashion and artful product storytelling. Photographer Amer Mohamad utilizes the raw, organic setting of granite boulders and open water to provide a stark, natural backdrop that allows the APM Monaco jewellery collection to take center stage. Through a series of carefully curated editorial spreads, the project leans into editorial minimalism, employing high-contrast lighting to accentuate the intricate metallic textures of the gold and silver pieces. The visual narrative oscillates between expansive, atmospheric portraiture and tight, tactile close-ups, creating a balanced tension between the model’s poise and the delicate craftsmanship of the accessories. By incorporating elements of low-key and chiaroscuro lighting techniques, the imagery transforms simple jewellery into sculptural statements that feel both grounded and ethereal. The use of natural light is pivotal here, drawing out the reflective surfaces of the bangles, rings, and layered necklaces while maintaining a clean, sophisticated aesthetic throughout the layouts. This editorial campaign effectively synthesizes the brand identity of APM Monaco with the elevated, refined sensibility of Harper’s Bazaar Arabia, resulting in a cohesive portfolio that celebrates both human form and design precision within a minimalist, outdoor environment.
Editorial, Vertical, Vertical, Vertical
Natural light, Natural light, Natural light
Jewellery, Fashion, Fashion