Harmonic

May 2023

Harmonic’s brand identity project establishes a visual language for the enterprise software space, centering on geometric motifs and structured data visualization. Led by graphic design studio FAY, the identity utilizes a distinctive palette of red, green, and yellow paired with bold, sans-serif typography to create a high-contrast aesthetic across both digital and physical touchpoints. The identity system leans into clean motion graphics and minimalist UI illustrations to articulate complex search criteria and startup metrics. From large-scale outdoor billboard displays to interactive dashboard designs and social media content, the project maintains a consistent rhythm of graphic blocks and hexagonal marks to organize information. The execution focuses on clarity, applying modern design principles to convey enterprise-level utility.

Horizontal, Commercial

Enterprise & B2B Software