Tiffany & Co.: HardWear by Tiffany

Brand

Date

Sep 2026

Description

Tiffany & Co. presents HardWear by Tiffany, a commercial video showcasing the brand's jewelry collection within a refined, domestic interior. The film centers on a sequence of quiet, deliberate movements, moving from a concrete-walled space to a softly lit hallway and through the ritual of lighting candles. Directed with a focus on low-key lighting and cinematic framing, the project highlights the jewelry's aesthetic against a moody, interior backdrop. Creative direction was led by Bastien Grisolet Zamanisira. The production was facilitated by Institute Pictures with executive producer Sean Lyness, featuring a technical approach defined by live-action cinematography.

Style

Horizontal, Cinematic, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

Jewellery

Color

Pure White

Gold

Background

Hotel Room

Context