Guide Dogs Association
Respect The Uniform
ProjectRespect The Uniform
Date
Jan 2025
Description
Respect The Uniform is a public awareness campaign for the Guide Dogs Association, developed by creative agency Droga5 ANZ, part of Accenture Song, with production handled by Rabbit. The commercial spot utilizes a cinematic, gritty aesthetic to establish an industrial setting at night. Against a backdrop of shipping containers, the film leans into a tense, atmospheric mood characterized by low-key lighting and matte textures before transitioning to interactions between personnel and a German Shepherd guide dog.
Style
Horizontal, Cinematic, Gritty, Matte
Industries
Public Awareness
Color
Jet Black
Navy
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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