Description

This commercial spot titled Respect The Uniform for the Guide Dogs Association was created by creative agency Droga5 ANZ, part of Accenture Song, with production by Rabbit. The sequence opens at night in an industrial shipping container yard, illuminated by overhead floodlights and vehicle headlights reflecting on wet ground. Two security officers, a man and a woman in uniform holding flashlights, walk along the corridor between containers. The gritty atmosphere and low-key lighting establish a tense, atmospheric mood before shifting to workers interacting with a German Shepherd dog.