Gucci

Sep 2023

Gucci channels a sense of effortless, high-summer allure in its latest fashion jewelry campaign, a visual narrative that captures the brand’s evolving aesthetic under the direction of Sabato De Sarno. Captured by photographer David Sims at the iconic Chateau Marmont in Los Angeles, the imagery leans into a refined, editorial minimalism that prioritizes the interplay between organic human texture and the geometric precision of the new collection. Featuring Daria Werbowy, the campaign moves beyond traditional product photography, opting instead for a saturated, lifestyle-driven approach that frames jewelry as an extension of the body. The styling by Alastair McKimm pairs wet, slicked-back hair by Shay Ashual and dewy skin by Lucia Pieroni with crisp, sun-drenched environments, effectively using high-contrast lighting to highlight the polished metallic sheen of chunky gold chains and statement earrings. By utilizing natural light to define the interplay between the deep blue tones of the swimming pool and the warm, textured red brick surfaces, the project creates a tangible sensory experience. Art direction by Ezra Petronio and Lana Petrusevych ensures the focus remains sharp and intentional throughout, successfully grounding these luxury pieces in a modern, aspirational context. The result is a series of portraits that feel simultaneously intimate and iconic, reinforcing Gucci's position at the intersection of heritage craftsmanship and contemporary fashion culture.

Lifestyle, Editorial, Vertical

Natural light

Jewellery, Fashion