Gucci: Fall / Winter 2016
Brand
Date
Oct 2025
Description
Gucci presents a cinematic campaign for the Fall/Winter 2016 collection, directed by Glen Luchford. The film tracks a group of young adults in eclectic vintage attire as they move through an intimate, warm-lit interior space. Utilizing a low-key chiaroscuro lighting approach, the narrative transitions from quiet indoor moments to an outdoor sequence featuring an elaborately decorated truck at night. The execution relies on a nostalgic color grade and soft focus to frame the luxury fashion house's seasonal aesthetic.
Style
Horizontal, Cinematic, Warm, Nostalgic
Techniques
Low-key / chiaroscuro
Industries
Color
Chocolate
Camel
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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