Gucci: Éternité de Beauté 2023
Brand
Date
Nov 2025
Description
Gucci presents a campaign for its Éternité de Beauté cosmetics line, set within the atmospheric confines of a vintage recording studio. The commercial leans into a retro aesthetic, blending backstage music culture with high-end product application. Produced by Partner Films New York, the film features a diverse group of talent engaging with the collection amidst audio equipment and warm, low-key lighting. The execution highlights the products through cinematic, live-action sequences that capture the interaction between backstage energy and luxury beauty.
Style
Horizontal, Cinematic, Warm
Industries
Background
Office
Context
TVC / TV Commercial
Associated creatives
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