GQ Turkey

Jun 2026

GQ Turkey reimagines the intersection of high-octane physicality and avant-garde style in the vibrant fashion editorial series Gym Bros! This project masterfully subverts traditional tropes by blending the world of competitive bodybuilding with sophisticated contemporary tailoring and unconventional prop-work. Under the discerning eye of Fashion Director Anil Can, the imagery oscillates between raw, sun-drenched street photography and controlled studio portraits, creating a compelling visual tension that feels both retro-inspired and distinctly modern. The work leans into a deliberate juxtaposition, pairing the extreme musculature of bodybuilders with slim-fit silhouettes and bold, saturated palettes. With the support of makeup artist Jindian Yang, the aesthetic highlights skin texture and structural detail, whether capturing subjects in the candid, sharp shadows of a city crosswalk or within the symmetrical frame of an urban plaza. From macro shots featuring playful, avant-garde elements to more classic editorial portraits, the series utilizes natural light to emphasize the clean, sharp lines of the garments against textured backdrops. This collection of images serves as a bold exploration of form, where the grit of athletic competition meets the polish of editorial minimalism. By integrating studio strobe techniques with effortless, outdoor lifestyle composition, GQ Turkey delivers a project that is as visually arresting as it is technically precise, pushing the boundaries of traditional menswear and fitness-focused aesthetics.

Editorial, Lifestyle, Vertical

Natural light