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Gosnells: TVC

Brand
Gosnells
Date

Jan 2025

Description

Gosnells introduces a playful 3D animated commercial for their mead range, bridging the gap between product visibility and illustrative design. The piece leans into a clean, graphic aesthetic, utilising hexagonal motifs and detailed bee imagery to frame the beverage cans within a soft, patterned environment. Developed with creative direction from AdSmart from Sky, the spot focuses on highlighting product attributes such as lightness and natural sourcing. The campaign uses dynamic typography to guide the viewer through serving suggestions and ingredient highlights, maintaining a consistent brand identity throughout the horizontal sequence.

Style

Horizontal, Commercial, playful, Clean

Techniques

Animation, 3D render / CGI

Industries
Alcoholic Beverages
Color
Navy
Burgundy
Rust
Background

Solid Colour

Context

TVC / TV Commercial

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