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Google: Year In Search 2021

Brand
Google
Date

Nov 2024

Description

Google’s Year In Search 2021 serves as a retrospective documentary campaign, mapping the collective human experience through the year's most frequent digital queries. The film bridges documentary footage with integrated search bar graphics to contrast global movements and quiet, individual reflections. Produced by Visie Admin, the project captures a broad cross-section of cultural moments, from public gatherings and memorials to intimate snapshots of daily life. Post-production and VFX by Lucky Day facilitate the narrative structure, utilizing live-action techniques and a cinematic visual language to anchor the data-driven story in real-world environments.

Style

Documentary, Horizontal, Cinematic, Clean

Techniques

VFX / visual effects

Industries
Streaming Platforms
Context

Brand Film / Corporate Video

Associated creatives

Lucky Day
Lucky DayPost Production / VFX
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