Google: Omnibus
Brand
Date
Oct 2024
Description
Google presents the Omnibus project, a commercial video campaign developed in collaboration with agency Arts & Letters. This digital project centers on a series of motion graphics that utilize a clean, high-key aesthetic to communicate information about the brand's browser platform. The execution relies on minimal design principles, featuring bold, kinetic typography that animates sequentially against a stark white background. By prioritizing clear motion typography over complex visual elements, the project maintains a focused, minimalist approach to digital storytelling.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography, Motion Graphics
Industries
Color
Jet Black
Royal Blue
Background
White Seamless
Context
Advertising Campaign, Digital / Display Advertising
Associated creatives
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