Google: Umbrella
Brand
Date
Jun 2025
Description
Google’s Umbrella project captures a series of everyday interactions across a range of settings. The campaign transitions from outdoor excursions, such as a lakeside kayak trip, to bustling urban environments where individuals navigate city streets and daily errands. Further segments explore workshop spaces, highlighting a blend of technical projects and personal hobbies. The work leans into a live-action technique, utilizing natural light and candid framing to maintain an observational tone throughout the sequence. The project was developed by Xpedition.
Style
Lifestyle, Horizontal, Clean
Techniques
Natural light
Industries
Color
Royal Blue
Jet Black
Background
Forest
Context
Brand Film / Corporate Video
Associated creatives
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