Google’s Umbrella project captures a series of everyday interactions across a range of settings. The campaign transitions from outdoor excursions, such as a lakeside kayak trip, to bustling urban environments where individuals navigate city streets and daily errands.
Further segments explore workshop spaces, highlighting a blend of technical projects and personal hobbies. The work leans into a live-action technique, utilizing natural light and candid framing to maintain an observational tone throughout the sequence. The project was developed by Xpedition.
