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Google: Together

Brand
Date

Nov 2022

Description

Google explores the role of personal technology in fostering human connection through its latest project, Together. The video montage captures diverse subjects across various settings, ranging from quiet domestic environments to busy public transit, illustrating moments of interaction mediated through smartphones. The production leans into a cinematic aesthetic, blending warm interior lighting with natural ambient light. Utilizing slow motion and intimate, close-up framing, the edit focuses on the visceral experience of sharing emotions in real-time. Production was led by Tool, emphasizing the technical intersection of live-action technique and candid, high-emotion storytelling within the consumer electronics space.

Style

Horizontal, Cinematic

Techniques

Slow motion

Context

Advertising Campaign, TVC / TV Commercial

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