Google: Time to Cry
Brand
Date
Sep 2025
Description
Google’s 'Time to Cry' campaign captures a candid moment of connection in a home setting. The commercial film centres on two friends navigating a casual evening together, using a smartphone as a bridge for their shared conversation. The scene leans into a warm, domestic aesthetic, underscored by soft interior lighting and a lived-in environment. Creative agency Cossette directed the project, which employs live-action techniques to emphasize the naturalistic tone of the interaction. The execution is supported by production from Radke and Magic Circle Workshop, with post-production by Studio Feather, editorial work by Saints Editorial, and sound design from TA2 Sound + Music.
Style
Horizontal, Commercial, Warm
Industries
Color
Charcoal
Camel
Background
Living Room
Context
TVC / TV Commercial
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