Google: Google Fibre Impact Explorer
Brand
Date
Apr 2023
Description
This corporate documentary for Google explores the intersection of data transparency and environmental impact within the luxury fashion sector. Featuring Stella McCartney, the project examines the complexities of the global supply chain, shifting from studio-based interviews to observational footage of textile production and industrial manufacturing. Produced by Across The Pond San Francisco, the piece employs live-action techniques and drone footage to contextualize agricultural sourcing and fabric development. It serves as an industrial look at how technology bridges data gaps in material production.
Style
Documentary, Horizontal, Corporate, Clean
Techniques
Drone footage
Industries
Context
Brand Film / Corporate Video
Associated creatives
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