Google: Shop with Google
Brand
Date
Nov 2023
Description
Google highlights the intersection of technology and personal style in this Shop with Google campaign. The commercial features a user exploring augmented reality makeup filters on a smartphone, showcasing the functionality of virtual eyeshadow palettes through a clean, live-action technique. The spot moves between focused close-ups of the interface and wider shots of the talent navigating the app within a warm, domestic setting. Production was handled by Imposter with creative direction by Shadow, while The Den Editorial managed the post-production and VFX.
Style
Vertical, Commercial, Warm, Clean
Industries
Color
Camel
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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