Google highlights the intersection of technology and personal style in this Shop with Google campaign. The commercial features a user exploring augmented reality makeup filters on a smartphone, showcasing the functionality of virtual eyeshadow palettes through a clean, live-action technique.
The spot moves between focused close-ups of the interface and wider shots of the talent navigating the app within a warm, domestic setting. Production was handled by Imposter with creative direction by Shadow, while The Den Editorial managed the post-production and VFX.
