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Google: Reintro AI :60

Brand
Google
Date

Nov 2024

Description

Google presents the Reintro AI campaign, a 60-second commercial spot highlighting the latest integration of assistive intelligence across the brand's ecosystem. The film focuses on the utility of dynamic search interfaces and digital assistant capabilities, moving between light and dark modes to emphasize the user experience. The project leans into a minimalist aesthetic, utilizing motion graphics and fluid animations to illustrate complex software features. The production features technical input from Google as the lead creative, with specialized post-production and visual effects provided by Lucky Day, Mirror Mirror, and Meister. Sound design and musical composition are managed by Field Day.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Animation, Motion Graphics

Industries
Apps & Digital Platforms
Background

White Seamless

Context

TVC / TV Commercial

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