Google: Project Ballroom: Categories
Brand
Date
Nov 2024
Description
Project Ballroom: Categories is a digital documentary series presented by Google Arts & Culture, exploring the history and specific stylistic classifications of ballroom dance. Through a blend of contemporary interviews and archival footage, the project captures the evolution of categories such as femme queen, butch queen, and hands performance. The production features interviews with Malik and Dro, who detail the cultural significance and technical requirements of each dance category. The visual execution utilizes a clean, live-action technique, juxtaposing intimate, modern studio interviews with historical club and runway imagery to contextualize the movement.
Style
Documentary, Horizontal, Clean
Industries
Color
Beige
Jet Black
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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