Google Pixel: Racer Bia
Brand
Date
Apr 2025
Description
Google Pixel presents Racer Bia, a project exploring the intersection of professional racing, industrial design, and hardware technology. Produced by SOFTSPOT with agency partner The Robot Co, the piece balances high-energy track sequences with intimate creative portraits of the drivers. The film leans into a cinematic visual language, utilizing natural lighting and soft, warm tones to highlight the technical details of racing equipment. By cutting between close-up live-action footage, reflective water sequences, and studio-based design sketches, the production emphasizes the meticulous nature of the craft.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Burnt Orange
Jet Black
Context
Brand Film / Corporate Video
Associated creatives
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