Google: Pixel In The Clutch- Fandom
Brand
Date
Nov 2024
Description
Google highlights the mobile photography capabilities of the Pixel smartphone in this campaign, capturing the energy of dedicated fanbases in an outdoor setting. The commercial features a basketball player and a sports anchor interacting on a branded set, with scenes shifting between the wider fan environment and intimate, detailed shots of the device interface. Produced with creative direction from Cossette, the project utilizes live-action technique and clean, natural light to maintain a realistic, bright aesthetic. The spot draws on urban settings to ground the product features in a relatable, high-energy environment.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Background
Carpark
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.