Google: Pixel 6: Translate
Brand
Date
May 2022
Description
This campaign for the Google Pixel 6 centers on the device's real-time translation features, set against a lively park backdrop. Through a soft documentary aesthetic, the commercial captures authentic interactions between young women who overcome language barriers during casual outdoor gatherings. The film utilizes natural light and a clean, live-action technique to ground the technology in an everyday social setting. Creative development for the project was led by Hakuhodo, with production handled by TOHOKUSHINSHA FILM CORPORATION and sound design provided by Yessina Music.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Mustard
Navy
Background
Park
Context
Brand Film / Corporate Video
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