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Google: Photos

Brand
Date

Feb 2023

Description

Google highlights the collaborative features of its Photos platform in this latest commercial production. Developed by Bodega Studios, the film captures a social gathering among friends on a rooftop terrace, focusing on the shared experience of documenting and revisiting moments. The execution leans into a natural aesthetic, utilizing warm lighting and candid, live-action camera work. The footage centers on the interaction between participants as they use their devices within a vibrant, social setting.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Color
Forest Green
Jet Black
Beige
Background

Rooftop

Context

TVC / TV Commercial

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