Google: Paper Planes
Brand
Date
Nov 2025
Description
Google introduces its Paper Planes app in this commercial, highlighting the interactive experience of folding and sharing digital paper planes. The piece bridges mobile interface design with global connectivity, visualizing a digital globe as planes move between users. Produced with creative direction from Droga5, the film utilizes live-action technique alongside clean interface shots. The production maintains a consistent aesthetic through natural light, grounding the digital app interactions within a domestic setting.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
Social Media / Short Form Video
Associated creatives
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