Google: Spark Joy
Brand
Date
Aug 2022
Description
Google highlights the utility of its photo storage platform in the commercial spot Spark Joy. Featuring actor Keegan-Michael Key in a residential setting, the narrative focuses on the frustration of device storage limits and the ease of managing digital libraries. The project channels a cinematic, live-action aesthetic, complemented by a warm and clean visual palette. Marie Kondo makes a surprise cameo to assist in the process, anchoring the narrative within the Apps & Digital Platforms category. The commercial was produced by Park Pictures UK, with agency, post-production, and sound design handled by Omelet.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.