Google: On the Go

Sep 2019

Google’s 'On the Go' campaign explores the integration of assistant technology into daily life by juxtaposing dramatic sci-fi tropes with relatable, contemporary scenarios. The film transitions between the cockpit of a spacecraft and domestic settings, employing a mix of cinematic lighting and clean, modern interior production design. Developed by agency Arts & Letters, the project utilizes high-end live-action technique to bridge the gap between stylized space-age narratives and the practical, minimalist utility of smartphone interfaces. Post-production and visual effects were provided by The Mill US, which anchored the shifting visual language of the campaign.

Horizontal, Cinematic, Minimalist

VFX / visual effects

TVC / TV Commercial