Google: Oh No
Brand
Date
Jun 2025
Description
Google’s Oh No campaign explores everyday domestic problem-solving through the lens of integrated AI technology. Directed by the teams at Cossette and Radke, the commercial spotlights the ease of using smartphone assistance for routine home maintenance tasks. The film utilizes a unique point-of-view perspective from inside a refrigerator, framing the user’s interaction with the appliance in a clean, domestic setting. The production relies on a natural indoor lighting style, emphasizing the functionality of the interface in a relatable, live-action environment.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Blush
Charcoal
Jet Black
Background
Kitchen
Context
TVC / TV Commercial
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